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FOTOHAVNPhotography & film

Project for Cargo Move

Cargo Move

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Container ship loaded with colourful containers. FOTOHAVN, photographer in Vallensbæk.
Container ship loaded with colourful containers

01 / About the project

Cargo Move

A visual project for Cargo Move, connecting brand identity with its presence online.

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02 / BRIEF

The objective

The Cargo Move logistics operator offers a full range of services for shipping goods by sea. Arrangement and operation of freight transport within and outside Europe offers the opportunity for far-reaching trade, taking into account the individual needs of the client and freight challenges. Cargo Move is a marine freight expert.

The company needed a recognizable, transport-related identification and a clear information website.

03 / STUDIO

What we did

Comprehensive branding gave the company full control over its graphic identity. The created content has been used in logos, stationery, business cards, on the website and in graphic info.

FILM

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04 / From idea to execution

From idea to execution

Key visual

We’ve designed a complete brand book and helped register the rights online. Beautiful design goes hand in hand with functionality and simplicity that the transport industry appreciates. If you want to move a lot of merchandise from a long distance, and travel time isn’t your priority – consider Cargo Move as your supplier and freight planner. The popularity of this form of transport is mainly due to the attractive level of cost-effectiveness of the service.

In the case of transport by sea, the goods are transported in containers, refrigerated containers or holds in the case of products without packaging or in tankers suitable for carrying liquid substances.

colors

We decided to use a pallet representing the colors of water and air-related elements. The blue tones proved to be a bullseye and perfectly complemented the logo in terms of brand association with a specific field.

pictograms

For this customer, we have also designed icons that graphically represent the individual departments in the company that handle different modes of transport.

logo

The simple combination of a graphical interpretation of a container and a text consisting of the client’s own name resulted in a  simple, closed graphic symbol composition. The customer and his stakeholders have taken a liking to this logo.

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FOTOHAVN / Let’s talk

Have an idea? Let’s give it a visual voice.

Tell us about your brand, your audience and what you want to achieve. Together we’ll define the direction, scope and approach.

FOTOHAVN is a photographer based in Vallensbæk. We provide photography and film services throughout Denmark.

Write to ushej@fotohavn.dk+45 31 71 92 13
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